JULIAN MINERVINI
DESIGN PORTFOLIO

MINERVINI.XYZ

READLY

2022-2024 | Principal Designer
“Vision 24”: Personalisation, Continue, Palette, Card, & Navigation Improvements
Publication Page: Logos, Full Bleed Images, AI Headlines & Cards
Design Direction: Halftones
Publication Logo Integration
“Vision 24”: AI Audio Articles, Playlist, & Player Features
Figma Workshop: Design System / Tokens / Variables

Design Systems Leadership: Built a multi-platform design system (Figma Variables/Token Studio)—defining typography, and paletteTeam Vision: Mentored 7 product/UX designers, shaping design standards and leading visual design for app and web platformsStrategic Impact: Collaborated with CPO and Head of Design on long-term product strategy as part of the ‘Entrepreneurial Team’ Special Note
Case: Design System   Case: Publication Logos

YAYTRADE

2019-2022 | Lead Designer
Brand Store Presentation
UX Case: 3 Ways to Shop / Palette Swap
Visual Case: Brand Sales Tape / City Posters
UX Case: Menu Redesign
Business Case: “Freshness”, Seal Sticker Shown
UX Cases: Elastic Search, Sort & Filter, Checkout
Swedish  Design Prize Winner
Company Slogan & Secondary Mark
Swedish Design Prize: Silver medal in digital/e-commerce for total platform redesign; improving aesthetics, usability, and conversionSystem Scaling: Scaled a basic UI kit into a company-wide design and identity system, supporting complex UX with documented visual guidelinesFull Ownership: Led design across product and brand—spanning UI, campaigns, and physical media
Swedish Design Prize Winner
 Case: Product Cards     Swedish Design Prize

AGENCY9

2014-2019 | Principal Product & Visual Designer
Feature: CityPlanner – Web & Showroom View – Sun & Shadows Tool
Visual Identity Design
Complex UX Case: CityPlanner Pocket – Draw Tools
Pro UX Case: CityPlanner Editor – Terraform Tool
CityPlanner Icon Library
Pro UX Case: CityPlanner Editor – Export Video Tool
“Min Stad” App (City of Gothenburg partnership)
Prototype – Behind the Scenes
Industry Leading Design: Designed CityPlanner across desktop, mobile, touch-table, and VR; partnered with CEO/PM on features that led to acquisition by Bentley SystemsB2B2C Platform Design: Created dual-audience geospatial tools for professionals and public consultation portals, establishing CityPlanner as the Nordics leading 3D urban planning suiteVisual Architect: Crafted visual identity and executed end-to-end design across product (UI, UX, icon library) and marketing touchpoints (logo, video, print, exhibition space) Swedish Design Prize Winner
Icon Library   CTA 2

SG DESIGN STUDIO

2002-Present | Founder & Lead Designer
Visual Identity, Website, Promos
Vinyl Album, CD, Website
Product, Website, & Identity Redesign
Visual Identity & Product Redesign
Vinyl Album, CD, Cassette
Visual Identity & Product Design
Full Service Studio: Full-time until 2012, delivered end-to-end design/dev solutionsSystems Thinking: Developed modular, WCAG-compliant template systemsVisual Strategy: Crafted brand systems and interactive experiences Swedish Design Prize Winner
Reedz Redesign   CTA 2

PRINCIPAL DESIGNER

Design Systems × Visual Architecture × Product Strategy

Connect—
 Leadership—
  • Visual & UX Direction
  • Design Sys/Architecture
  • Product Strategy
  • Tech-Design Bridge
Craft—
  • Figma Mastery
  • Design Tokens
  • Prototyping & Validation
  • AI-Tools/Workflows
 Impact—
  • Full Product Ownership
  • Startup-to-Scale
  • X-Functional Lead 
  • Inclusive Design (WCAG)