2014-2019 | Principal Product & Visual Designer Feature: CityPlanner – Web & Showroom View – Sun & Shadows ToolVisual Identity DesignComplex UX Case: CityPlanner Pocket – Draw ToolsPro UX Case: CityPlanner Editor – Terraform ToolCityPlanner Icon LibraryPro UX Case: CityPlanner Editor – Export Video Tool“Min Stad” App (City of Gothenburg partnership)Prototype – Behind the Scenes Industry Leading Design: Designed CityPlanner across desktop, mobile, touch-table, and VR; partnered with CEO/PM on features that led to acquisition by Bentley SystemsB2B2C Platform Design: Created dual-audience geospatial tools for professionals and public consultation portals, establishing CityPlanner as the Nordics leading 3D urban planning suiteVisual Architect: Crafted visual identity and executed end-to-end design across product (UI, UX, icon library) and marketing touchpoints (logo, video, print, exhibition space)Swedish Design Prize Winner Icon Library CTA 2