2019-2022 | Lead Designer Brand Store PresentationUX Case: 3 Ways to Shop / Palette SwapVisual Case: Brand Sales Tape / City PostersUX Case: Menu RedesignBusiness Case: “Freshness”, Seal Sticker ShownUX Cases: Elastic Search, Sort & Filter, CheckoutSwedish Design Prize WinnerCompany Slogan & Secondary Mark Swedish Design Prize: Silver medal in digital/e-commerce for total platform redesign; improving aesthetics, usability, and conversionSystem Scaling: Scaled a basic UI kit into a company-wide design and identity system, supporting complex UX with documented visual guidelinesFull Ownership: Led design across product and brand—spanning UI, campaigns, and physical media Swedish Design Prize Winner Case: Product CardsSwedish Design Prize